We are all aware of the mantra. In order to stay in line with the competition in the current scenario, your brand needs to frequently engage with the customers. The advancement in technology and social platforms is making it convenient for the brands to that with convenience, also there is no dearth of the opportunities for finding ways for engagement with the prospects.
The problem lies in the fact that too many brands are misunderstanding this fact.
In order to successfully attain the goal of engagement, most of the brands’ digital strategies consist of leading conversations, creating tones and setting customers’ expectations. However, that is the wrong approach and brands should be more focused in empowering the customers right from the point of first contact. Engagement has gone further from simply responding to and having a conversation with the consumers. In today’s customer-empowered digital world, brands should focus on providing experience rather than a mere message.
The most important point to remember that the tactic of telling the prospects about what you do is no longer an effective way of garnering attention. Brands need to travel and extra mile and prove their worth through actions and delivering memorable experiences.
Today’s digital marketing strategy needs severe focus and a great deal of resources to set it all right. You might need the expertise of an SEO services provider company. The following simple steps will ensure that you are able to provide an experience that is worth considering for your prospects to trust you and go down further into the buyer’s journey.
Consider Mobile: This isn’t something new, however, most of the business houses are focused on fully-featured websites that still fail to cater to the mobile audience. With the majority of visits coming through mobile devices, you are being bad with your brand if you are not considering a mobile-friendly experience.
It is also worthy to point out that Google released its new search algorithm on April 22 that ranks mobile-friendly websites higher in the searches.
Stop annoying your customers: The web is overwhelmed with content and the attention paying time of your prospects have gone down considerably. If you want to attract and keep the customers, you could keep the engagement simple and make certain that value is added to it. Monitor what the customers are doing and talking about and ensure that you are there when they need information pertaining you’re your business and brand.
Make Engagement Paifully Easy & Obvious: Whether you are providing information or promoting a product, or asking the visitors to sign up for an offer or newsletters, the message should be clear for your visitors about what needs to be done by them. The call-to-action should be extremely easy to find and respond to. The experience should be effortless for any actions that you are expecting from the visitor. The most important elements on the page are social media plugins that allow you to enable the visitors login via Twitter, Facebook, Google+, or more. You could also use other social media accounts rather than creating a new account.
Stick to a website experience: Most of the entrepreneurs feel that having a mobile app in the digital strategy is the most important point, however the truth is that responsive design website has very little to be desired between what functionality a mobile browser and an app could provide. More significantly, we are now overwhelmed with the apps and do not need another populating the home screen.
Brands should look to utilize the power of the available technology and platforms such as Twitter and Instagram, where the customers are already engaging on a regular basis. With that said you could make it easy for your prospects to find you on social media by including badges and links on the website to your social media accounts.
Conclusion: A digital strategy requires time and effort and the entrepreneurs need to clearly define the goals before starting a digital marketing campaign. It is very difficult to travel on this journey all alone and if the team isn’t experienced you will never be able to be systematic with the efforts, resulting into the failure of attaining the goals.