Having a company website has become crucial in the current business environment, so it is important that you choose a website design company that is able to offer everything that you want, both in terms of the way the site looks and how it functions.
With that in mind, there are a number of key factors that you should consider when making your choice. Here we will take a look at a few of them so that you can ensure you pick the company that is right for you.
The budget that you have is going to play a large part in the decision you eventually make. However, this doesn’t simply refer to the amount that you are going to be spending. A good web design company, such as 2marketing.com, will not only be able to offer a bespoke service that can suit many budgets, but will also be able to demonstrate the return that you can expect to receive for your investment.
Before you even consider contacting a web design company, you should take a look at their portfolio to see if they can offer what you are looking for in terms of design. Most companies should have a portfolio section on their site that prominently displays their previous work, so steer clear of any that aren’t able to show what they have done in the past. You should also examine the portfolio for signs of templated work. While this is not necessarily a bad thing, if all of the sites look similar in terms of basic design, you can be pretty sure that the company uses a template to provide the basic foundation of their sites, rather than building from the ground up. If that seems to be the case, you should be able to expect to pay a little less if you make use of their services.
Not all web design companies will be able to offer a dedicated content creation service, but they should at least understand how important the content on the site is. As such, their design philosophy should extend to creating a website where the best content is easy to access and fully understandable. Ask them about how they will display content on the completed site and if they have taken the various search engine algorithms into account before creating the site.
Mobile and Desktop
Mobile sites are becoming increasingly common in today’s marketplace, not least because many searchers now use mobile devices to access the web. As such, if you want to get everything you can out of your site you need to find a company that is not only capable of designing for both desktops and mobile, but that also understands the key differences between the two when it comes to functionality. While some may consider a mobile site an added cost, it is important to remember that Google themselves have stated that more people search using mobile devices than they do on desktops, so if your site doesn’t cater to them you may miss out on a large portion of the market.