Search engine optimization (SEO) means your website is getting the traffic it deserves. Still, your site may not be fully enhanced to benefit from SEO. It also may lack some of the ingredients for SEO articulation. The following are 14 SEO tips with small business owners in mind.
- Know your keywords. There are certain keywords and keyword phrases that can help your site rank well on the search engine results pages (SERPs). You may know some of them, but there may also be many others that can be used. Check out the keywords your competitors are using and begin weaving those in with your content.
- SEO takes times. The newer your website, the longer it can take to gain strength in all things SEO. This means accurately gauging where you currently are and where you want to go and how to get there. It won’t happen overnight, but eventually you’ll find your place in the SEO space.
- SEO can be cost effective. Many of the SEO tips you want to complete can be done by yourself, therefore saving you money. Even if you hire an SEO expert, such professionals can work with your budget to produce stellar results explains LocalSEOCompanies.com.
- Follow what Google says. Always. Google offers advice on how to conduct your website. Run afoul of these “rules” and your site will fail. Follow Google and you’ll avoid trouble, plain and simple.
- Use Google Analytics. Every site should be connected with Google Analytics, the definitive way to determine if your site is operating within Google’s bounds. Find out how people come to your site, what they do when they’re there, and how they leave.
- Write for people, not the search engines. Don’t freak out about the power of Google. Always write with people in mind and not the search engines. You can always tweak your articles before you publish to ensure each of your key words are included.
- Your content should be unique. If you have duplicate content on your site, remove it at once. You can always redirect those pages to the original page to ensure you don’t lose readers.
- Make use of videos. Although content is king, limiting it to mere words is a mistake. Here, you need to add videos to extend your reach. Not everyone reads articles, but nearly everyone watches videos.
- Link out with care. Cite sources in your articles and link to these. At the same time, never cite or link to spurious sources. It is important to link only to those sites that are legitimate.
- Win high quality back links. Receiving links from other websites is golden. To do so, you typically have to write stellar content. It also pays to lend your voice of authority to media heads and consent to be interviewed. If you are good at what you do, then the links will follow.
- Gain the support off your customers. The people you deal with regularly can become tremendous supporters of your website. Suppliers, customers, and your business partners may each desire to link to your site and encourage you to do likewise.
- Interlink with abandon. Not only should you link out and encourage links in, but you should link to the other pages on your site. Make it easy for people to find your information by helping them jump from article to article.
- Make use of social media. Your website isn’t the only place where your content should be promoted. Social media sites such as Google Plus, Pinterest, LinkedIn, Twitter and Facebook are each useful for extending your reach.
- Stick to a strategy. If you plan to write two or three articles per day, then maintain that strategy. Deviate from that plan and you’ll lose readers and your site may not perform well in the SERPs.
Constantly monitor your website to ensure that your customers are gaining the full experience. Occasional downtime is one thing, but if your site continually is difficult to access, you’ll lose business and find yourself penalized by Google and the other search engines.