Effectiveness of sales automation is difficult to underestimate: it allows businesses to optimize each aspect of the sales process. And the relevance of sales automation is as high as it gets. In today’s demanding world, the salespeople are facing tasks that are increasing in both quantitative and qualitative regards. In result, they increase their workloads and keep packing on responsibilities, which means that the work itself becomes more complicated. Under pressure of increasing difficulty, performance of salespeople might decrease. That is why it is vital to provide them with means to tackle these new challenges. The best way to do that is by implementing sales automation into the business.
- Opportunity Management
- Contract Management
- Document Flow Automation
- Knowledge Management
- And many others
Furthermore, Bpm’online offers a free trial of its sales automation software. For more details please follow one of the links above. If you are considering implementing a sales automation system, take a closer look at some of the benefits that the software promises:
Sales automation tools help to utilize time in a more effective and efficient way
Irrational distribution of time by salespeople is listed among major bottlenecks of their performance. Sales automation software addresses this very issue. Tasks that used to require effort and time of salespeople – be that formal correspondence with clients, forecasting, generation of reports or anything else – would require little to no effort when sales automation software is used. That way the freed up time can be used for other important activities, such as personal selling, consulting, and so on.
Sales automation tools allow salespeople to be effective on the go
Being a salesperson usually requires spending a lot of time traveling from one potential customer to another. Having sales automation software at their disposal, can make a world of difference in terms of performance of salespeople. They will be better informed about potential customers and their arguments will be backed with analytical information produced by sales automation software that will always be at their fingertips. In general, they will have every tool available to help them close the deal.
Sales automation tools provide fantastic out-of-the-box experience
Sales automation software was designed to provide businesses with tools of a high standard. Without any additional tinkering you receive a set of tools that can immediately reveal shortcomings of your sales system and provide best possible solutions for them. By merely adhering to standards proposed by sales automation software, your salespeople will be able to generate new clients, retain current profitable ones, and provides customer service in a much better way than they did prior to adoption of sales automation tools.
Sales automation tools provide insightful, reliant analytics that boosts sales
Analytics is an essential part of any sales process. Effective sales automation software recognizes that evident fact and comes with built-in analytical tools. These tools can break down all available sales data to provide valuable insights. For instance, sales records can be broken down geographically in order to reveal which regions indicated the highest sales and vice versa; the same can be done on a product basis, salesperson basis and so on.
Analytical tools can also provide information on key performance indices lead conversion rate, customer retention, profitability of clients, and many others. With this information at hand, businesses are much more likely to make effective decisions, which in turn secures the success of their future deals.
Usage of sales automation tools lead to higher cooperation
Cooperation or the lack of it, to be precise, can have a significant impact on business’ functioning. Salespeople that work cooperatively tend to exhibit noticeably higher results than their less collaborative counterparts. For that reason businesses strive to create an environment where cooperation among salespeople is greatly encouraged.
Sales automation software can be very helpful in this regard. Bpm’online’s solution, which was mentioned earlier, addresses this issue by offering a built-in enterprise social network (ESN). It provides a familiar platform for employees within an organization where they can easily communicate on any matter, such as discussion of a case, brainstorming, etc. With an outlet for their opinions and ideas, employees will become more collaborative, which will be beneficial both for them and organization.
These are 5 major benefits associated with usage of sales automation software. Nonetheless, it should be noted that this is not an exhaustive list of benefits as there is more of them. But the best way to truly realize the potential of sales automation software is by testing it out in practice. And that is why, it is highly recommended to try out bpm’online’s solution.