3 Ways To Advertise Your Brand Using Social Media

By the end of 2016, the number of social media users worldwide reached a staggering 2.34 billion. This number is only growing…and fast! Social media users are projected to reach 2.51 billion by the end of 2017 and nearly 3 billion by 2020.

As the world landscape moves towards the digital, it is important for brands to meet the markets where they are. Studies show that 51% of Facebook users and 64% of Twitter users are more likely to buy from brands they follow online. Furthermore, 50% of shoppers have purchased something based on a recommendation over social media.

Having a good online reputation helps build trust with your audience and your customers. Moreover, a good social media presence allows you to gain valuable feedback and insights on a regular basis.

Here are 3 ways you can advertise your brand using social media.

  1. Produce Engaging Content

Advertising over social media gives your brand a lot of room for creativity. Not only does it allow you to interact with customers on a personal level, it also gives them the opportunity to interact with you.

Through social media, you can run ad campaigns while soliciting feedback from your audience. Examples of these are: comment/caption contests, surveys, and even the Facebook reactions your customers leave on your posts.

If you’re not sure how to utilize your social media, Sherwood Integrated Solutions offers digital marketing solutions for businesses of every scale.

  1. Tap Influencers

One of the fastest ways to gain a following is to partner with people who already have one. An influencer is a person or group with the power to influence a large audience through social media and/or traditional media. Usually, these are people with a large online following.

Getting influencers to contribute to your social media campaign is a great way to increase visibility and build trust with your potential customers. Moreover, you’ll be getting expertly-produced content in the process.

Here are some of the ways influencers can contribute to your social media:

  • Cite their names in your content pieces
  • Tag them on your social media pages
  • Commission them to produce content such as articles, short videos, reviews, etc.

More often than not, influencers are open to partnering with brands as it also increases their exposure. Talk about a win-win!

  1. Harness The Power Of Repurposed Content

According to Kissmetrics, repurposing and updating previous posts can help your content gain more traction in the long run. While this may seem counter-intuitive–or worse, spammy–it can be a great strategy if implemented correctly.

What’s the difference between strategically reposting and spamming?

The former helps you reach a bigger chunk of your audience whereas the latter is just plain annoying. To avoid any negative backlash, try to get creative with your captions and tags. Adding things like teaser statements or quotes can make your content more attractive to your audience.

In addition, it’s important to distinguish which posts should and should not be repurposed. Evergreen content (defined as perpetually relevant content) can be reposted even months after they are published while time-bound content cannot.

Still unsure how to maximize your content? SherwoodIS.com can help you get the most out of each post you publish.

You are not signed in. Sign in to post comments.