Can diverting all your attention towards social media enhance your web performance in a better way compared to all your other SEO activities? Similarly like you, even I have been pondering on thoughts of the same question. If I had asked the same question a few years back, people might have considered this step as “a suicide” but observing the kind of growth, influence, and the hold that social media has on web marketing domain, the answers can be different now. I am very sure this would be an experiment, but you’ll never know unless you try. The result might be good or bad, and presuming the worst scenarios, the efforts will only make thing better for you. Also, internet marketing or web marketing, whatever you call it, is a game of taking risks, so, considering the diversion of attention towards social media won’t be a wrong step.
Facebook will Grow Humongous
We all are aware of the potential of Facebook and being a digital marketer, you can’t even develop thoughts about ignoring Facebook. Even after the increasing, throat cutter competition, Facebook has gracefully maintained its position as the top social media optimization company social media site till now.
According to Statista
According to statista report which showcases the worldwide number of monthly active users from 2008 to 2016 suggests that Facebook had 1.86 billion monthly active users by the end of fourth quarter of 2016. According to the same report, by the end of third quarter of 2016, Facebook had surpassed 1 billion active users.
According to the second report by statista conducted to measure the number of facebook users from each country, during the measured period, 123 million Brazilian users were registered on the social networking site. The United States remained in first place with 219 million users, ahead of second-ranked India with 213 million Facebook users.
According to pewinternet
The usage and engagement of Facebook are on the rise compared to other social media platforms which still hold steady. According to a survey conducted in between 7th March to 4th April, in the year 2016, involving 1520 adults reports that facebook continues to be the most popular social networking site in the US.
Nearly eight-in-ten online Americans, that is 79% now use Facebook, and the use is now more than double the share that uses Twitter, which is 24%. Other social networking sites like Pinterest whose usage percentage is 31%, Instagram with 32% or LinkedIn for that matter with 29% in the US are still in the development phase while facebook continues to outnumber them. On a total population basis (accounting for Americans who do not use the internet at all), that means that 68% of all U.S. adults are Facebook users, while 28% use Instagram, 26% use Pinterest, 25% use LinkedIn and 21% use Twitter.
- On a worldwide basis, there are over 1.86 billion Facebook users which are close to 17% growth in the number of users compared to the data from the previous year. the growth percentage is assumed to increase with every passing year.
- The number of active mobile users updated in December 2016 was 1.15 billion, this is close to a growth of 23% on an annual basis.
- The most important fact, the like and subscribe buttons are viewed across 10 million websites on a daily basis
Bottom line: If you can conduct a research, you’ll find out that more and number of people, especially those who run a business have realized the potential of facebook as a place to market themselves. And, they have streamlined their efforts to increase their presence and credibility on Facebook.