Some people who want to hire an SEO company like the removing complaints from Google team find it difficult to choose the right one. If you want the company to simply do SEO only and not reverse SEO along with reputation management, then it will be much easier to find a company who specializes in this. When it comes to SEO, is involves setting your website up properly so that it can rank in certain keywords that you are targeting on search engines like Google, Bing and Yahoo. Most people stick with search engines like Google therefore that’s where most SEO companies will keep their focus on.
When looking to hire an SEO company you need to focus on the following things:
- Focus areas of expertise
Meaning that you need to make sure the SEO company you are planning to employ can focus on exactly what you need as their client. Some SEO companies do only on-site or only off-site SEO therefore you need to be specific with your needs.
- Past performance
When you are researching an SEO company, looking at their previous products including client testimony’s and client reviews can be very helpful when selecting the company.
- Company attributes
You need to pay attention to the reporting and the transparency of these companies, their customer service, leadership and knowledge transfer of your business and whether or not they outsource work, which can be extremely dangerous for some companies. There has been multiple stories when people outsource all of their work for cheap and their names end up on random foreign forums where they get contacted by random people and can turn into a terrible place to be in for many companies.
You usually get what you pay for when it comes to hiring an SEO company. If you hire a cheap company, expect your work to be outsourced, have poor grammar and less relatable posts and crappy content compared to when you pay for a local SEO agency that does everything internally.